Legal
Privacy policy
A short policy, because we collect almost nothing. Last updated 31 August 2026.
The short version
- We don't ask for personal information to read anything on this site.
- We don't run advertising trackers or social media pixels.
- Our quiz and quote tools run entirely in your browser — nothing is sent to us.
- We don't sell, rent or share personal data, because we don't have any to share.
- Our host (Cloudflare) may process limited technical data to serve the site and prevent abuse. See below.
What we collect
Information you give us
Virtually nothing. There are no accounts and no login. If you use the newsletter field on the homepage, we receive the email address you type. If you email us, we receive whatever you choose to send.
Information collected automatically
We don't run Google Analytics, Meta Pixel, or any third-party analytics or advertising tracker on this site.
Our hosting provider, Cloudflare, necessarily processes some technical data in order to deliver pages to your browser — things like your IP address, user agent, requested URL and timestamp. This is standard for any website and is used to serve content, maintain security, and mitigate abuse. Cloudflare may also set security-related cookies such as __cf_bm to distinguish real visitors from automated traffic. We don't have access to Cloudflare's raw logs or use them to build profiles.
Clarity Quiz answers
None. The Clarity Quiz runs entirely in your browser using JavaScript. Your answers are never transmitted to a server, never stored, and never associated with you. Closing the tab destroys them.
Cookies
We don't set cookies ourselves. Cloudflare may set strictly necessary security cookies as described above. We don't use advertising, analytics or personalisation cookies.
You can block or delete cookies through your browser settings. Blocking strictly necessary cookies may affect some functionality.
If you submit your email address for new-guide notifications, we use it for that purpose only. We don't sell or share it, and every message will include a one-click unsubscribe. You can also ask us to delete it at any time by emailing us.
Legal bases (GDPR / UK GDPR)
For readers in the EEA and UK, we rely on:
- Legitimate interests — delivering a working, secure website to you, which is why our host processes technical data.
- Consent — where you've actively submitted your email address for notifications. Withdrawable at any time.
Your rights under these regulations include access, rectification, erasure, restriction, portability, and objection. To exercise any of them, contact us. You also have the right to complain to your national data protection authority.
Children
This site is written for adults and isn't directed at children under 16. We don't knowingly collect data from children. If you believe a child has submitted information to us, contact us and we'll remove it.
If this changes
We may add advertising in future. If we do, advertising partners typically set cookies and process data independently under their own policies. We will update this page to reflect that before anything goes live, and we'll keep the changes visible rather than burying them.
Third-party links
We link to external sites, including crisis services and research sources. We don't control them and aren't responsible for their privacy practices. Check their policies before submitting information.
Contact
Questions about this policy, or about your data: contact us. We'll respond as promptly as we can.